The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. The Accountability Program protects consumer privacy in the digital advertising marketplace by ensuring all companies engaged in interest-based advertising provide transparency and control to consumers about the collection and use of their data for use in tailored advertising. As consumers increasingly rely on mobile devices to access the Internet and the advertising industry directs more and more of its revenue to reaching them on their smartphones, it is critical to ensure that consumers have the same protections on their mobile devices as they do on their desktops. Kryptowire’s technical expertise is helping the Accountability Program to monitor compliance in the mobile marketplace.
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